Project 5: Customer Segmentation Using K Means Clustering (data from CRM)

One of the major application of K means clustering is segmentation of customers to get a better understanding of them which in turn could be used to increase the revenue of the company

Project 5: Customer Segmentation Using K Means Clustering (data from CRM)

April 16, 2021

Objetives

Through the extraction of information from a CRM created in wordpress using the Jetpack CRM plugin perform customer segmentation by clusters.
This use case is very common and it is used in BFS industry(credit card) and retail for customer segmenattion.

Link to GitHub Repository