Objetives Through the extraction of information from a CRM created in wordpress using the Jetpack CRM plugin perform customer segmentation by clusters. This use case is very common and it is used in BFS industry(credit card) and retail for customer segmenattion. Link to GitHub Repository

The case study is centered on the understanding of farmers' preferences and livestock practices in Mejia. The aim behind determining their preferences is to find out which is the preferred way to tackle the issue of animal and solid waste pollution, water inefficiency, and conflicts over water use. For the econometric analysis, a mixed logit model in willingness to pay (WTP) was employed. Our findings can provide policymakers with information on priorities and ways to improve agricultural subsidies.